London.Bet has entered into a commercial agreement with Charlton Athletic. The online operator is now the club's Official Back-of-Shorts and Betting Partner.
Partnership Details
The deal covers two main areas of the club's operations. First, the London.Bet logo will appear on the back of the players' shorts. Second, the operator holds the betting rights for the organization.
This arrangement aligns the brand with the team's visual identity. The agreement connects the football club with the online betting market.