BetMakers Technology Group has entered into a strategic partnership with France’s state-owned Pari-Mutuel Urbain (PMU). The collaboration aims to extend the reach of horse racing technology and betting infrastructure across international markets.
Technology Integration and Market Expansion
The agreement establishes a framework for integrating BetMakers’ digital solutions with PMU’s existing racing operations. Both organizations will focus on distributing racing data and wagering platforms to operators located outside of Europe. This arrangement marks a shift toward broader geographic deployment for the French racing authority.The partnership was first reported by iGaming Express. The collaboration aligns with ongoing industry efforts to modernize traditional racing platforms through digital integration. No financial terms or implementation timelines were disclosed in the initial announcement.